Universal Lead Capture Certification – Exhibitors

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Welcome to Universal Lead Capture Certification for Exhibitors. Take this certification course if you are a marketing coordinator for live events, frequently coordinate event lead capture, or want to know the best ways leverage conferences, trade shows, and other events.

What is Universal Lead Capture (ULC)? ULC is leveraging technology to automate the lead capture process from start to finish, regardless of the situation. In this course for exhibitors, you’ll learn how to

  • Plan for your event
  • Create your optimal ULC Form
  • Drive booth engagement
  • Increase adoption rate
  • Track ROI
  • Automate manual processes